Orders as Patterns
Chipotle wanted a campaign that could show how customizable their menu items are; so we created three unique patterns that featured real Chipotle orders like a burrito bowl with half white rice, half brown rice, black beans, chicken, steak, hot salsa, shredded cheese, and guacamole.
Chipotle
Chipotle
Order Highlights
By pulling out a single menu item from the patterns, we were able to write headlines specifically for the meal combinations that were featured.
Billboards
At Chipotle there are over 60,000 possible meal combinations. Some of those combinations were lucky enough to make it onto these billboards.
