Easter Eggs

Viewers could call the salon for a special experience or even read a passage from the spot’s fake romance novel.

Packaging

Reebok made a custom Club C inspired by Cardi’s nails. We released it with the first ever Amazon Alexa shoe drop.

Nails

Cardi B. and her nails are at it again. This time solving an everyday sneaker woe like only they can.

🏆 Recognition: Cannes Lion Shortlist, D&AD Wood Pencil, Webby, and Clio Bronze

🗞 Featured In: Creativity (Editor’s Pick), AdAge, Adweek, The Drum, The Cut, Nylon, Page Six (NY Post), Complex, HypeBae, Daily Mail, Vanity Fair, Bustle, Billboard, US Weekly, Trend Hunter, The Hollywood Reporter, and Allure